Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Woke ads: is there such a thing as bad publicity? | The Lighthouse
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette comes out with another woke AF ad - Preen.ph
The best an ad can be: no regrets for Gillette after controversial campaign
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Get Woke, Go Broke? A case study on the use of social issues in advertising An Honors Thesis (HONR 499) by Emily Gralak Thesi
Gillette, Toxic Masculinity, and Capitalism: Are "Woke" Brands Really a Good Thing? - Paste
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
What CEOs Can Learn from Gillette's Advert - Real Leaders
The cost of Gillette's wokeness revealed: a non-cash writedown of $12 billion
What that Gillette ad says about the trend in woke advertising | Business | phillytrib.com
Gillette is woke now? When brands try to keep up with the times
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette Gets WOKE and Goes BROKE! - YouTube
Gillette responds to the controversy around its woke new ad
Gillette Gets Woke » John C. Wright's Journal
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Hopping on the woke bandwagon'
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Gillette is woke now? When brands try to keep up with the times
Is Femvertisement Impactful? Exploring Woke Washing With Gillette Ads
Gillette - Gillette updated their profile picture.
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
